Chronotype CoLab was developed and designed by Sarah Wicker, a Principal at Perkins&Will, a global planning & architecture firm. Sarah is a deeply strategic thinker with an intrinsic drive to understand human motivation and connection to place. She believes that great design starts with understanding people, a belief backed up by more than 20 years in brand strategy, trend forecasting, human-centered design, and applied research.
Curious and energetic, Sarah finds guidance in empathy. Sarah has an undergraduate degree in journalism from Oklahoma State University and a Master of Liberal Arts in Extension Studies from Harvard University.